This weekend, precisely yesterday June 29, iPhone turned eleven. The first-generation unveiled by Steve Jobs in 2007, has become so much more the even he imagined.
Under his early stewardship, iPhone became an economic and cultural revolution while almost single-handedly making Apple the most valuable company in the world.
At the iPhone launch, Jobs referred to the new gadget as “a revolutionary new mobile phone that allows user to make calls by simply pointing at a name or number. iPhone syncs all of your contacts from your PC, Mac or internet service such as Yahoo!, so that you always have your full list of up-to-date contacts with you.”
Up until that point, jobs and Apple had masterfully marketed the personal computer and later, the iPod. They would go on to invent ever-sleeker gadgets that have transformed everyday technology, including the iPad.
Apple still stands strong in the league of top-notch device manufacturers. The tech firm boasts of selling more than a billion phones and is valued at more than a billion dollars.
Perhaps Apple’s success is pegged on its approach to business. Jobs and his team never saw Apple as just an iPhone manufacturer. To the contrary, Apple built its business with the aim of improving customer experience.
This experience is seen in the brilliance of swiping, tapping and pinching a screen with your fingers. By stripping away physical keys to leaving only a screen and a multi-touch interface, Apple made it possible for engineers, designers and millennials (Bloggers, Vloggers and other online content creators), do things few had ever imagined.
Many analysts didn’t know what to make of the new phone. It was expensive; it didn’t have 3G; there was no physical keyboard and the touchscreen didn’t have a stylus. Some analysts were skeptical and prophesied doom but Apple’s success story has proved them wrong.
The company wanted to spread wings on the general computer experience that could offer a bevy of software apps. It realized that the potential and planned profits would come from opening the ios system to outside developers as well. Beyond apps, the phone was a new vehicle to sell media and online services, not to mention creative accessories.
Apple’s Latest and Biggest Ever iPhone line-up
The iPhone brand is so entrenched that, 11 years ago when it was unveiled, people lined up the whole day to buy the 8MB memory-loaded phone. Apple’s all-new iPhone line-up include a massive 6.5-inch iPhone X Plus and the potentially game-changing 6.1-inch ‘budget’ iPhone X.
The iPhone X Plus is essentially a supersized iPhone X and it comes with the same core design and will get the same cutting-edge upgrades (such as the new A12 chipset) that will be introduced with the second generation iPhone X. This will be a very expensive phone.
The 6.1-inch iPhone will also be expensive for a so-called ‘budget’ model (almost double the cost of the iPhone SE) but you’re still getting the now iconic iPhone X front design (including Face ID) for as much as $400 less than the iPhone X Plus. It will have just a single camera (no 2x optical zoom) and it eschews the premium steel chassis of the iPhone X for aluminium. It may also lose 3D Touch.
iPhone is the most coveted gadget in many first world countries. In USA, people sometimes refer or even equate phones to iPhones.