Britania is now giving consumers a chance to win the birthday party for their child in three easy steps. Using social media platforms for the campaign, Britania has successfully managed to connect with its target group.
The company’s initial plan was to have one birthday party a month but the campaign has become so popular that is now being held four times a month, that is one each week, stating this month June 2018. Consumers are tasked to take a picture of themselves enjoying Britania Digestive oats, then tag Britania Foods on social media pages, Facebook, Twitter and Instagram using the hashtag
#BritaniaBirthdayBash , and then tell their birthday date or that of their loved ones.
#BritaniaBirthdayBash is back and bigger than before. This June, we will throw a party every weekend for four lucky winners. Follow the instructions to WIN!!! #LifeTastesGreat pic.twitter.com/pLEi220slq
— Britania Foods (@britaniafoods) May 30, 2018
Several studies and researches show that words used in advertising can have instant impact on consumers.
They can inform, persuade, get a brands’ point across or kill an idea before it is even embraced in the market.
Hands up if you dip. Ok, one hand up 🙋♀️ You can dip with the other one. Britania Family biscuits, now available in a fresh new pack. #LifeTastesGreat
Gepostet von Britania Foods am Dienstag, 22. Mai 2018
“When using words in advertising it is best to consider how to achieve the most impact on your audience including influencing purchase behavior. If the words used do not have an impact there is no point in writing them,” said Richard F. Taflinger, a Professor in the Communication department at Washington State University
“Of greater importance, particularly in advertising, is the emotional understanding of certain words by consumers, what each individual conjures up in their mind in response to hearing or reading the word.” Adds the researcher in his study titled The Power of Words: Advertising Tricks of the Trade.
Among other words that have been found to attract consumers attention according to research by US cloud computing company, Salesforce, include ‘limited’, as it implies exclusivity and scarcity, thereby getting consumers excited in being part of a select group that own something.
Another is ‘sale’ which implies that consumers are getting a good deal out of a product that costs higher and ‘instantly’ which taps into the human nature of want things immediately.