Win Britania Birthday Party in Three Easy Steps

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Britania is now giving consumers a chance to win the birthday party for their child in three easy steps. Using social media platforms for the campaign, Britania has successfully managed to connect with its target group.

The  company’s initial plan was to have one birthday party a month but the campaign has become so popular that is now being held four times a month, that is one each week, stating this month June 2018. Consumers are tasked to take a picture of themselves enjoying Britania Digestive oats, then tag Britania Foods on social media pages, Facebook, Twitter and Instagram using the hashtag , and then tell their birthday date or that of their loved ones.

Several studies and researches show that words used in advertising can have instant impact on consumers.

They can inform, persuade, get a brands’ point across or kill an idea before it is even embraced in the market.

Britania Family Biscuits

Hands up if you dip. Ok, one hand up 🙋‍♀️ You can dip with the other one. Britania Family biscuits, now available in a fresh new pack. #LifeTastesGreat

Gepostet von Britania Foods am Dienstag, 22. Mai 2018

When using words in advertising it is best to consider how to achieve the most impact on your audience including influencing purchase behavior. If the words used do not have an impact there is no point in writing them,” said Richard F. Taflinger, a Professor in the Communication department at Washington State University

“Of greater importance, particularly in advertising, is the emotional understanding of certain words by consumers, what each individual conjures up in their mind in response to hearing or reading the word.” Adds the researcher in his study titled The Power of Words: Advertising Tricks of the Trade.

Among other words that have been found to attract consumers attention according to research by US cloud computing company, Salesforce, include ‘limited’, as it implies exclusivity and scarcity, thereby getting consumers excited in being part of a select group that own something.

Another is ‘sale’ which implies that consumers are getting a good deal out of a product that costs higher and ‘instantly’ which taps into the human nature of want things immediately.

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I'm a Society & Culture blogger, Columnist, PR /Journalism student . Public awareness is an essential ingredient for national mobilization. In that regard, it is my social obligation to support society's efforts in dealing with national disasters like drought, famine, deforestation, and other forms of humanitarian crises. I'm using my blog as a platform to effect social change.

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