The drive to save endangered male Northern White Rhino has gone a notch higher and is now on the world’s largest dating app Tinder.
Kenya’s Ol Pejeta Conservancy partnered with the dating app to launch the campaign to raise awareness about the 43-year-old rhino, named Sudan, who the conservancy says is the only remaining male northern white rhino in the world. The aim is to raise the $9 million needed for an Intro Vitro Fertilisation (IVF) procedure to protect the species from extinction.
The 2 billion Tinder users will swipe right on Sudan’s profile and directed to a donation page. Matt David, Tinder’s head of communications and marketing, says he is optimistic Sudan’s profile will be seen on Tinder in 190 countries and over 40 languages.
The campaign has roped in global celebrities including Richard Branson of Virgin Group
, Arsenal midfielder Aaro Ramsey, Actors Lupita Nyong’o and Leornado Di Caprio who have been rallying their followers to the cause.